Make no mistake about it, as far as 2016 goes, adidas NMD is without a doubt the hottest shoe model in the game. No other sneaker has come close to garner as much attention as the NMD has, which is why the adidas Originals NMD Experience in Los Angeles was such a big deal.
A couple days ago, adidas Originals celebrated the finale of the NMD_LA experience, which was a week long city takeover by three Los Angeles ambassadors who highlighted their favorite spots all around the city. Los Angeles Laker, Nick Young, renowned photographer, Atibe Jefferson and innovative chef,Roy Choi all helped guide the takeover in which gave people an opportunity to score a limited edition NMD_LA Experience kit featuring a pair of the sold-out shoes. The program concluded with a private concert headlined by Grammy nominated artist Miguel and featured DJ sets by Kilo Kush and Shlohmo.
adidas Originals Director of Brand Communications, Brandon Beaty had this to say about the synergy between the local ambassadors and the brand;
“Our Los Angeles crew featuring Roy Choi, Atiba Jefferson, Nick Young and Miguel all bring a different flavor of creativity, style and authenticity that overlaps perfectly with our brand. Los Angeles is the perfect place to extend the NMD conversation and by allowing these ambassadors to share their idea of city exploration, we can bring the NMD story to life in a very unique and local way – that’s what our brand and this shoe is all about. This is only the beginning and we’re looking forward to the sharing and shaping the future with everyone.”
The finale event took placed in an unmarked warehouse in the Chinatown neighborhood of Downtown, Los Angeles. During the evenr, guests viewed wall size mape of the Los Angeles exploration tour mapped out by the three ambassadors ans were encouraged to share their event images on social media. Check out the images of the even above and let us know if you attended.